Coca-Cola has just launched the campaign “The ‘ zeroer ‘ the better”, for the CityVille. Developed in Brazil, this is the first promotion for Latin America of the game, which has 69 million active users per month and is the largest franchise of Zynga, partner in action.
During promotion, the player will have the possibility to build a factory for Coke Zero and win a virtual bottle or collect five “zeros”. Before this action, the CityVille already will disclose personally last week another partnership, this global, with singer Enrique Iglesias. An avatar is Latin character Idol game created for the launch of the new tour of the singer. The Zynga has already made a previous partnership with singer Lady Gaga and Best Buy.
There’s even rumour sixflags.com roller coaster might be sponsoring those Rides such as this new Reverse bungee jumper.
This promotion was released for Latin America only.
If a neighbor sends tourist to the Coke Zero Plant, the owner will always receive a collection item and one energy.
After the promotion ended, the store changed its appearance to a generic Soda Plant and no longer had the Coke Zero logo. When collecting rent, there were no more “always energy” or collectibles dropped. The Coke Zero Collection was also removed.
The Soda Plant has an efficiency of 5 coins per good.
The Coke Zero Promotion is a special promotional Event in CityVille which started on October 6, 2011. It was only released in Latin America. During the event, a number of Coca-Cola Zero® items were released. This event ended on October 24, 2011.
|Coca Cola Plant||/||100 Goods||500 Coins||Limited Edition Item|
|Image||Name||Cost||Bonus Payout||Other Info|
|Coke Zero Bottle||Quest Reward||24%||Reward for Coke Zero Plant!|
|Coke Zero Can||Collection Trade in Reward||24%||Reward for turning in Coke Zero Collection|