“I purchased what I thought was a real Coach purse until the company that billed my credit card was a company in China and when I received the purse it was a fake coach purse. When I got the purse it was such poor quality there was no way it was real. I did some research and found out the purse I paid almost $100 for was a fake Coach purse. When I confronted the company they refused to pay to return it and told me it would cost me $50 to ship it back. They told me I had to ship the product back myself and refused to send me a return shipping label then once they received it they would only issue me credit on my next purchase. Most of these companies are based out of China. All of the sites I was looking at to find a good deal on a Coach purse are all fakes.” – A Fake Coach Online Store buyer.


1. Examine examining the layout of the signature C’s. The C’s should be perfectly centered on the front of the purse with the exception of the mini-signature C collections to be off a little on the sides.  C's on Off Centered on Fake Coach Hangbag
2. The signature style for Coach will always be the two C’s next to each other in doubles, not as the picture shows below, in a single row of C’s. The “C”s should be in pairs and side-by-side pairs face each other. 
3. Make sure the “C”s aren’t cut off in the middle of the bag. The only “C”s that won’t appear as complete letters will be those on the sides.  Back stitching on Fake Coach Purse 
4. Coach purses are made with exceptional attention to detail which is why they are so expensive so if the stitching looks poor, (i.e. uneven stitches, back-stitching, raised stitching, string knot, gaps, cheap string) then it’s probably a replica.  Uneven Stitching on Fake Coach Purse
5. Coach only uses their famous Coach signature C, but rather a different letter, such as an O or a G then it’s an obvious fake. 


6. Dust bags are dark chocolate brown with a red drawstring. In the bottom right the words in all caps “COACH EST.1941″ written in white. If the bag is any other color it’s fake. 


Fake Coach Dust Bag Shipped with Fake Coach Purse
7. Up until 2002 about 75% of coach handbags made in the US and now, they are made in China but don’t assume just because the seller is in China that the Coach handbag is real. 


8. The interior serial number should start with “No”, and have 4 numbers after the dash, not 3. The interior authenticity tag should be stitched not glued on. The writing should be neat on the authenticity tag and not stamped on. The wording should be in all caps in English. Many fakes feature misspelled words or improper grammar. 


9. Make sure that the authenticity number matches the style of the bag. If you not sure about the authenticity of the serial number, call Coach at 1-888-262-6224 and their representatives will help verify the authenticity number matches the style. 


10. Coach commonly uses logo tags that are attached by a beaded chain. Usually, the tag should match the trim of the bag. The words “COACH” should be raised, not imprinted. Some styles to have metal tags. Counterfeiters mass-produce these metal tags. Tags are never made out of hard plastic. The hardware should be heavy and you should not be able to be bent using your fingers. Some bags have the “Coach” tag should be made of 2 pieces of leather and the letters in “Coach” should be raised. 


Fake Coach Purse Logo Tag
11. A sure fake is if the Zipper pull says Coach or something else. Coach uses ONLY YKK zippers and the zipper will say YKK. Be sure to check if the markings are on the zippers. 


Fake Coach Zipper Pull on Fake Coach Purse
12. If it’s leather purse or bag, the leather will feel extremely soft and smooth. The bag should be sturdy. Coach uses leather or suede trim, not pleather or shiny plastic. The smell and if it’s too shiny it’s probably a fake. All pieces of leather on Coach bags will have at least one Coach stamp on it. The strap should be leather not plastic. 


Fake Leather on Fake Coach Purse
13. The interior lining is good quality cotton or satin. If the outside of the bag has the signature C pattern, the lining will NOT have a pattern, if both have pattern, it’s definitely a fake.

Respect Intellectual Property and their makers and do social cause, Report fake Coach Websites or counterfeit Coach by calling Coach, Inc. at (800) 396-1807 or emailing them at Counterfeits@coach.com with the following information:

  • Where is the location?
  • What kind of location is it (i.e. retail, street vendor, flea market, internet, factory, etc.)?
  • If you are reporting an internet auction seller, please provide the seller name and/or item number of the item at issue.
  • What quantities and styles are being sold?
  • Are counterfeits of any other companies present? If so, which companies?
  • Do the items bear any Coach trademarks (Coach name, logo, beaded chain and hangtag, Signature C), or are they confusingly similar to our designs and/or trademarks?

Remember, the only true place to find “REAL” Coach purses are at Coach.com and
you can find a store near you by going to Coach’s Store Locator.