Set in Zynga City Cityville (Chinese) for China on Tencent , Chinese internet media conglomerate.
CityVille can be played in English, French, Turkish, Italian, Portuguese and other languages, but Zynga is significantly retooling it for Chinese players, going beyond a simple translation. The homey setting designed to evoke a small American town will instead have “decorations and architecture the Chinese audience can identify and connect with.
Zynga City beta will include brand-new decorations and architecture the Chinese audience can identify and connect with, in-game events and competitions linked to Chinese holidays and news, as well as culturally relevant game mechanics such as the chance for players to send street peddlers to their friend’s cities. Zynga City beta will also feature an innovative quest system to quench Chinese players’ thirst for rich storytelling within the games they love to play.
The title will launch Tencent’s Open Platform service, which is an integration of five platforms — Pengyou, Tencent Microblog, QQ Games, Q-Zone and Q+ –arriving on Pengyou first and then migrating to Q-Zone